Some of us might not
understand this phrase, but yes, there is also a psychology of logo design and
this psychology of logo design is one of the most oversimplified factors
involved in the creation of a logo. Some designers only think that the psychology
of logo design only takes into consideration the choice of colors, but in
reality it is much more than that. Logo design means the activity of creating a
logo, whereas a logo is a symbol of recognition and identification. In the same
way, the psychology of a logo design is actually the meaning or sense that is
communicated by the logo design besides an identification and recognition.
It is important for
every logo designer to understand the exact meaning of psychology in the logo
design process. The word logo is derived from the Greek word “logos” that means
“word”. So basically, when a designer creates a logo, he is actually creating a
visual word that would be identified and used by people. When you understand
the significance of psychology in the logo design process you will gain control
of what this meaning is going to be. Strangely, people understand and interact with
a logo design just like they do with a word or brand name of the business, i.e.
with their own personal perspective. Personal perspectives are always led by
cultural and personal experiences and views. This means that just like people
of different levels of education and diverse mental abilities see different
meanings for the same word, in the same way, they might even see different
meanings for the same logo design as well.
The best approach for
a logo designer is to think each part of the logo as an attribute and then try
to reflect on what each attribute might mean and how people generally will understand
and see it. It is important that the logo designer spends sufficient amount of
time on the meaning and implication of these attributes so that he could
literally control the understanding of people when reading the logo. There are
two most central attributes that create meaning of a logo design; color and
shape. The role of color in the logo design psychology is often misinterpreted.
When you choose the right color for your logo design, you move one step forward
in the meaning process, but it is also important to note here that different colors
have different meanings and implications in different societies. So beware!
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